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Virgin Hotels Nashville by MARKZEFF

MARKZEFF have been Shortlisted for Hotel Over 200 Rooms – The Americas Award in The International Hotel and Property Awards 2021.

Virgin Nashville is a 262 key boutique hotel in downtown Nashville Tennessee. The project interior design is influenced by Nashville’s famed local music row. With a natural authentic material palette, refined furniture, and playful details it strikes the right balance between the Virgin brand and local authenticity.


The rooms are a calm serene oasis with large built-in seating at the large-scale windows & the signature virgin upholstered bed with custom red plumbing fixtures in the showers. The public areas have an open F&B integrated layout where guests can mingle all day and into the night. This integration of F&B throughout the space was part of the space planning and overall design. The idea is to have the public areas activated all day and night.


There are a central monumental stair and focal point chandelier in the commons club that serves as the piazza of the public areas. The integration of exterior space with interior space also plays a key role in space planning. The two-story commons club bar completely opens to the exterior lounge creating an inside/outside feeling to the main commons club lounge. It serves as the gathering point for the hotel guests by successfully linking the Kitchen F&B Outlet with the Commons Bar and funny library spaces. The lounge is bisected by a feature floating steel staircase which bridges the ground floor with the 2nd-floor meeting spaces. The stair is constructed of hot-rolled steel elements and was inspired by the exterior architectural steel and glass façade. The giant 15’ custom hand-blown glass chandelier and the two-story indoor/ outdoor bar are focal points of the commons club both punctuated by the lounge below which brings human scale to space.


The pillars of the interior design were authenticity to the location, comfortable social space planning and giving the space that sense of irreverence so associated with the virgin brand. Artwork, tactile fabrics, charcoal brick and roughhewn wood finishes all add an authenticity to the space that feels both welcoming and genuine to Nashville.


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