Name: Pierangelo Andreani
Company: Andreani Design S.a.s.
Position within company: General manager
Tell us a little about your background in design (education, experience, etc)
After secondary school and military service, my passion for car design led me to Turin, I preferred to skip university to “go to the shop” as they say in Italy, at the Fiat style centre in 1970, then from 1972 to 1976 at Pininfarina, later by De Tomaso to design Moto Guzzi, Benelli, Maserati. In 1981 I founded Andreani Design working in the automotive sector for various European and Japanese car and motorcycle manufacturers, since 1997 I have been a consultant for SYM (Taiwan); in the nautical sector I started in 1975 with Cranchi, Selva, Besenzoni, Beneteau, Fountaine Pajot. Various forays into industrial design.
How would you describe your personal design style?
Fantasy at the service of rationality. The beautiful design is important but must be aimed at production and correspond to the customer’s needs. it is essential to know the production and processing techniques of the materials used.
Where does your design inspiration come from?
There is no rule, the place is not important, the stimulus can come from what surrounds us but it is in the mind, once the input has been given you need to know how to find it: a project has started, the brain starts moving almost autonomously: from that moment the first ideas are fixed on a sheet of paper, before moving on to the executive phase. I believe it is important to work in different fields, the experience and knowledge of one sector can be transferred to another, from inside a car to the driver’s seat of a boat, from the home to a yacht, without forgetting that the boat is not a car or a house.
In what direction do you feel that design is moving towards in a general sense?
At this moment it seems that any product must be “of design”. Behind the word design is hidden everything, from the attractive but uncomfortable chair, to objects that are at least criticisable for their shape. Cars that look like a cartoon on the outside and video game rooms on the inside, boats that look like homes that are not suitable for surfing with waves higher than 50 cm. The digital age has made us lose our way a little, virtual and real reality are mixed, many objects are perfect but they don’t have a soul. You must work hard not to lose it completely.
Name five key themes to consider when approaching design in 2020 and beyond.
Emotion, balance, feasibility, cost, quality. These are apparently conflicting themes, but we must ensure that they are respected, emotion is only important if it is achievable, balance means respecting the proportions, cost and quality are essential to respect the client’s request and satisfy the customer.
If you could offer one piece of advice when it comes to design schemes, what would it be?
The designer is not free like an artist: he must deal with production, costs, etc. He has patterns to follow, he must compromise, knowing how to govern imagination and emotion with rationality and experience without ceasing to insist on his ideas if he believes he is on the right side.
What was your favourite project to work on and why?
There were many projects that deeply involved me: from the Ferrari Mondial 8, to the Oceanis Yacht 62, up to the MY44 catamaran of Fountaine Pajot. Everyone has a particular history and motivation at a moment in my career. Each time I identify with the potential client and I wonder how I would like it if it were for myself, each time it is a new challenge, so I never get bored. I like to think that the next job will be a favourite.
What was your most challenging project to work on and why?
Lately it has happened to work on products in which for cost and time reasons you have to reuse pieces of other models, it is an extremely complicated and difficult job because the result should not be a bad copy of the smallest or largest model, but must have its own identity and personality. It takes considerable skill and imagination to obtain a non-trivial result.
Which products/services could you not live without when designing?
Given that pencil and white paper are the basis of everything, 3D programs are indispensable for complex projects. For a small or large boat I always do a 3D check to verify dimensions and volumes before showing the customer a draft of the project, not only emotions are sold, if ever you have to get excited with a nice project.
How important are The International Yacht & Aviation Awards?
The International Yacht Aviation Awards represent a unique showcase for the chosen designers, an important milestone to show the best of their work, a source of inspiration for companies, are the Oscars for luxury design.
What projects are you currently working on?
three new boats that will arrive on the market in the next few years, an interesting project, a three-wheeled electric motorcycle
What are your aims and goals for the next twelve months?
Continue with projects in the nautical and motorcycle world with the same passion as always, but always open to new things.
Final thoughts; tell us a little more about yourself and your daily inspirations:
At my age, after fifty years of work, fortunately, I am still “driven by passion” I struggle to unwind. I would like to dedicate more time to my family, to travel, to the sporting passions that I still manage to practice, skiing, biking, or sailing with friends. I hope to make it in time
Your most treasured possession
Family and friends
Your favourite holiday destination?
Every time I visit a new place in Italy or abroad, there are always some fantastic memories to take home. Then I go to Lake Como in front of Comacina Island, the atmosphere seems magical, nostalgic, reassuring.
Your favourite hotel, restaurant & bar?
Splendido Mare Hotel – Portofino, Konoba Villa Jastozera restaurant in Komiza island of Vis – Croatia
Your favourite book, film & song?
Mémoires d’Adrien (Marguerite Yourcenar)
Amarcord ( Federico Fellini)
Once upon a time in America (Ennio Morricone)
Your favourite food and drink?
I am very traditional : Pizzoccheri (traditional dish from my area) made by my wife Brut Rosè Rainoldi
Your favourite way to spend an afternoon?
It depends on where I am, a bike ride in the mountains near home, a boat ride to the lake, relax after ski or just read a book
If you weren’t a designer, what would you be?
if I knew how to play: a musician
Anything else interesting?
As a boy I dreamed of designing cars at Pininfarina, I transformed my passion into work, the most beautiful thing I could wish for, for fifty years I enjoyed doing what I like most, designing cars, motorcycles, boats, industrial products of all genres. I advise young people to follow their passions with perseverance
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