Zoffany have been shortlisted for the Wallcovering Award in The International Design & Architecture Awards. Read more about Lead Designer, Peter Gomez, below:

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Name:  Peter Gomez

Company: Zoffany

Position within company: Lead Designer

Website: www.sandersondesigngroup.com

Tell us a little about your background in design:

I graduated in 2003 with a First class BA Hons in Screen-print surface design at London College of Printing.

I started as freelance designer working for various editor brands as well as designing and printing bespoke wallpapers for private clients.

My first collection was hand a screen-printed wallpaper collection – the silhouette collection which launched in 2005.

In 2007, I joined the Zoffany design team which then led on to managing the design studio.

How would you describe your personal design style?

Eclectic, my time working on the Zoffany brand has given me a unique insight and appreciation of archival design, reinterpreting them with a modern and artisan techniques resulting in classic contemporary aesthetic.

Where does your design inspiration come from?

Everywhere, travel, archive and most of all collaboration, mixing ideas with like-minded creatives and manufacturers to create something unique and beautiful.

In what direction do you feel that design is moving towards in a general sense?

I hope we are moving further away from a throw away culture. I believe we will need to connect more with our purchases, to understand their cultural provenance and environment journey, to treasure them so they are not so easily replaced.

Name five key themes to consider when approaching design in 2020 and beyond.

• Environmental impact

• Longevity / quality

• Design integrity

• Collaboration, mixing of old and new thought pattens, supporting uniqueness

• Design should enrich life and be beautiful

If you could offer one piece of advice when it comes to design schemes, what would it be?

Design should evoke a bespoke emotional reaction which connects and reflect each customer tastes and needs.

How important are The International Design & Architecture Awards?

This year especially it is important to show how our industry and creativity as a whole is essential to enrich lives, awards are important to showcase top talent and bring awareness.

What projects are you currently working on?

Exciting 2022 collections

What are your aims and goals for the next twelve months?

To really champion heritage design and craft alongside new design talent.

Final thoughts; tell us a little more about yourself and your daily inspirations:

Your most treasured possession?

My cat – or sadly my mobile as it now contains my visual memory, keeping record of what inspires me.

Your favourite holiday destination?

Portugal

Your favourite hotel, restaurant & bar?

At the moment it would be THE NED London

Your favourite book, film & song?   

Leonora Carrington’s The Hearing Trumpet

Your favourite food and drink? 

Negroni

Your favourite way to spend an afternoon?

Diffidently a cultural afternoon, art exhibition, theatre all very much missed this year.

If you weren’t a designer, what would you be?

Fine Art Restorer

Zoffany have been shortlisted for the Wallcovering Award in The International Design & Architecture Awards.

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