Name: Katie Earl
Company: No.12 Studio
Position within company: Co-Founder & Co-Creative Director
Tell us a little about your background in design:
Katie’s lifelong dream has been to be an Interior Designer, knowing since an early teenager that design is where her talent lay, interiors fast became her true passion. Initially she set out studying Interior Design at Manchester Metropolitan University, during a course trip to Venice she was formerly introduced to the brilliance that is Carlo Scarpa. To this day he remains the foundation for many of her design decisions. Truly Inspired, her love for spaces and volumetric design grew, leading her to continue her dream in London. Over the course of 10 years she developed her skills as an Interior Architect at a number of distinguished studios, leading to her final role as Creative Director. Her passion and true skill lies in her ability to work evocatively in transforming spaces and challenging people’s perceptions and emotions through interior design. Enjoying the journey that an interior can make in altering a person’s mood, it can create calm, comfort or even drama through design.
How would you describe your personal design style?
We had nurtured our design experience to explore, challenge and create in our previous studios. Therefore, our vision for ‘No.12’ is to be unlike our competitors. Through our youth, awareness of contemporary design and belief in the concept of a lifestyle within interiors. Via a platform that is of the highest level of knowledge, skill and service.
Although responsive to trends, we do not intend to provide a reactionary or ‘current’ aesthetic, rather one that is both informed and considered. One that exudes luxury and professionalism. With a love of contemporary classicism,’No.12’ is elegant, timeless, sophisticated and yet bold.
We look to create an aesthetic that is holistic and that will transcend trends and understand the value of drawing from all sectors of the design world including Interiors, Art & Fashion. No.12 deliver interior design built on the foundations of refined interior architecture to transform spaces into complete spaces.
Craftsmanship is also held with the highest regard. Designing with a refined elegance, respect for their previous experience and considered nature in their personalities. Fastidious attention to detail is always brought to light in all the interiors they design.
Where does your design inspiration come from?
Originality and inspiration is at the heart of all of our interiors when approaching any project. Although our design aesthetic is wholly contemporary, we maintain a respectfully classic theology. We enjoy looking back to many different designers and movements as points of reference in our design process especially ones whom we feel really resonate with our design style. A few examples would be; Carlo Scarpa, Oscar Niemeyer, Louis Kahn, Barbara Hepworth.
In what direction do you feel that design is moving towards in a general sense?
The design industry as a whole is moving toward a more open and melded industry.
There has never been such a cross over between sectors and studios.
The open minded approach and ability to use creativity and apply it to other fields is becoming something that is strived for rather that avoided.
Name five key themes to consider when approaching design in 2020 and beyond.
The New Normal
If you could offer one piece of advice when it comes to design schemes, what would it be?
To deliver an interior with a sense of timeless quality and style we always to look to a variety of sources resulting creative and engaging space. We always describe the FF&E selection process as a curation. We select from local and international suppliers, craftsmen & artists. We also source from antiques dealers and vintage furniture stores. The eclectic mix of furniture makes our spaces feel welcoming and calm with a cool and considered edge.
How important are The International Design & Architecture Awards?
The awards allow design practices to celebrate and gain recognition for their or and their peers work. It is important to celebrate, reflect and respect each other’s achievements for the progression of the industry.
What projects are you currently working on?
Private 5 bedroom residence in Dublin
9 Unit boutique development in St Johns Wood.
Private 5 bedroom home in Highgate.
Private Villa in New Delhi.
Residential Development in Little Venice.
Super prime private residence in Primrose Hill.
Beauty Salon in Dubai.
Residential Development on Regent’s Street.
What are your aims and goals for the next twelve months?
We are focusing on expanding the business in new and exciting ways and are due to release our furniture collection shortly… watch this space.
Final thoughts; tell us a little more about yourself and your daily inspirations:
Your most treasured possession?
My Christophe Delcourt DUL Chair, in Waxed Steel and Soft sage grey green suede leather.
Your favourite holiday destination?
Italy, Anywhere. It is pure romance.
Your favourite hotel, restaurant & bar?
Hotel : Le Sirenuse, (Positano Itay)
Bar : Kin Toh, Azulik, (Tulum Mexico)
Restaurant : Spring, Somerset House (London)
Your favourite book, film & song?
Book : The Godfather, Mario Puzo
Film : National Lampoons Christmas Vacation, It gets me every time.
Song : Eric Clapton – Old Love, Only the Acoustic Live Version / Sam Cooke – Nothing can change this love
Your favourite food and drink?
Food : Italian; It feeds the soul.
Drink : A freshly poured glass of Ruinart Blanc De Blanc Champagne
Your favourite way to spend an afternoon?
Having a good stretch doing a strong Fire Mandala yoga. Baking something delicious listening to music and then enjoying it in the sunshine in an idyllic rose garden, surrounded by loved ones.
If you weren’t a designer, what would you be?
A Fine Antiques Dealer
Anything else interesting?
After the success response we got from our coffee table in Project Thomas (up for nomination.) We are now working on designing our first furniture range.
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