Name: Emma Victoria Bradley
Company: No.12 Studio
Position within company: Co-Founder & Co-Creative Director
Tell us a little about your background in design:
Emma’s passion has always been deeply rooted in design, she has always had a love for building and designing from a young age. Whether it be tinkering in the garage with her dad to creating her own clothes, she found her true love in furniture. This led to Emma solidifying her future through studying Furniture design at Kingston University in London.
Through her education she began to evolve her passion by beginning to curate and source rare and unique furniture pieces – her first find being a Tito Agnoli P3 Lounger, that she still has to this day.
Following University her conceptual skills honed, she felt the need to further advance her knowledge of materials and manufacturing, leading to the decision to work for ‘Stuart Scott’ a luxury British furniture designer, inheriting and understanding the finest knowledge in furniture manufacturing & methodology.
Emma went on to specialise in Interior Design FF&E allowing her passion for furniture design, materials, spatial design and curation to evolve and grow. At the core of her method is a desire to offer beautiful detailing with luxury materials in a way that creates an intelligent and timeless aesthetic.
How would you describe your personal design style?
We had nurtured our design experience to explore, challenge and create in our previous studios. Therefore, our vision for ‘No.12’ is to be unlike our competitors. Through our youth, awareness of contemporary design and belief in the concept of a lifestyle within interiors. Via a platform that is of the highest level of knowledge, skill and service.
Although responsive to trends, we do not intend to provide a reactionary or ‘current’ aesthetic, rather one that is both informed and considered. One that exudes luxury and professionalism. With a love of contemporary classicism,’No.12’ is elegant, timeless, sophisticated and yet bold.
We look to create an aesthetic that is holistic and that will transcend trends and understand the value of drawing from all sectors of the design world including Interiors, Art & Fashion. No.12 deliver interior design built on the foundations of refined interior architecture to transform spaces into complete spaces.
Craftsmanship is also held with the highest regard. Designing with a refined elegance, respect for their previous experience and considered nature in their personalities. Fastidious attention to detail is always brought to light in all the interiors they design.
Where does your design inspiration come from?
Originality and inspiration is at the heart of all of our interiors when approaching any project. Although our design aesthetic is wholly contemporary, we maintain a respectfully classic theology. We enjoy looking back to many different designers and movements as points of reference in our design process especially ones whom we feel really resonate with our design style. A few examples would be; Carlo Scarpa, Oscar Niemeyer, Louis Kahn, Barbara Hepworth.
In what direction do you feel that design is moving towards in a general sense?
The design industry as a whole is moving toward a more open and melded industry.
There has never been such a cross over between sectors and studios.
The open minded approach and ability to use creativity and apply it to other fields is becoming something that is strived for rather that avoided.
Name five key themes to consider when approaching design in 2020 and beyond.
The New Normal
If you could offer one piece of advice when it comes to design schemes, what would it be?
To deliver an interior with a sense of timeless quality and style we always to look to a variety of sources resulting creative and engaging space. We always describe the FF&E selection process as a curation. We select from local and international suppliers, craftsmen & artists. We also source from antiques dealers and vintage furniture stores. The eclectic mix of furniture makes our spaces feel welcoming and calm with a cool and considered edge.
How important are The International Design & Architecture Awards?
The awards allow design practices to celebrate and gain recognition for their or and their peers work. It is important to celebrate, reflect and respect each other’s achievements for the progression of the industry.
What projects are you currently working on?
Private 5 bedroom residence in Dublin
9 Unit boutique development in St Johns Wood.
Private 5 bedroom home in Highgate.
Private Villa in New Delhi.
Residential Development in Little Venice.
Super prime private residence in Primrose Hill
Beauty Salon in Dubai.
Residential Development on Regent’s Street.
What are your aims and goals for the next twelve months?
We are focusing on expanding the business in new and exciting ways and are due to release our furniture collection shortly… watch this space.
Final thoughts; tell us a little more about yourself and your daily inspirations:
Your most treasured possession?
My 1990 Porsche 944 S2 in Guards Red with Beige interior.
Your favourite holiday destination?
Vietnam, the landscape is breath taking.
Your favourite hotel, restaurant & bar?
Hotel : Paradise Road, Bentota (Sri Lanka)
Restaurant : El Fenn, Marrakech (Morocco)
Bar : . Take 5 Minutes in Paris, Antwerp (Belgium)
Your favourite book, film & song?
Book : Half the Sky, how to change the world by Kristof & Wudunn
Film : True Romance, directed by Tony Scott.
Song : Lay Lady Lay, Bob Dylan / Girl From Ipanema, Stan Getz
Your favourite food and drink?
Food : Sri Lankan Cuisine, always something spicy.
Drink : Noam, a beautiful Berlin Lager.
Your favourite way to spend an afternoon?
Spending quality time with my family & friends on a sunny afternoon with flowing drinks and loud music.
If you weren’t a designer, what would you be?
Anything else interesting?
After the success response we got from our coffee table in Project Thomas (up for nomination.) We are now working on designing our first furniture range.
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